In the digital world, there is often a quiet tension between “Creative Vision” and “Technical Reality.” Designers want fluid motion, heavy imagery, and unique layouts. Developers want structure, speed, and standard grids. Usually, one side compromises.

But at OpenMind, we don’t believe in compromise. We believe that when a design team feels confident in the platform behind their vision, they create more boldly.

This philosophy is best illustrated by our long-standing partnership with Positive Design, a Mallorca-based studio known for its uncompromising minimalist aesthetic. Together, we have delivered a series of bespoke platforms—Klarq, Fonaments, and Kuhlmann & Partner—that prove you don’t have to choose between beauty and performance.

Here is how we execute a “Design-First” engineering strategy.

The Challenge: “Invisible” Engineering

The paradox of minimalist design is that it is incredibly difficult to build. When a site is stripped of clutter, there is nowhere for bad code to hide. Every transition must be smooth; every image must load instantly; every pixel must be aligned.

Positive Design’s work is subtle, refined, and visual-first. They push compositions and motion that break standard templates. Our job is to build a platform that amplifies this design without ever interfering with it.

The Solution: The Headless Architecture

To deliver on this vision, we reject standard “theme-based” development. Instead, we use a Headless Architecture stack that separates the frontend (what the user sees) from the backend (where the content lives).

• The Engine (Next.js): We build the frontend in Next.js. This gives us total control over the DOM, allowing us to code custom transitions and “app-like” fluidity that standard websites can’t match.

• The Content (Headless WordPress): We know that our clients (architects, real estate developers) need a simple way to manage their portfolios. We use WordPress solely as a content engine—familiar to the client, but decoupled from the design so it can’t break the visuals.

Case 1: KLARQ – Precision in Minimalism

Klarq is a multidisciplinary studio in Ibiza and Mallorca blending architecture and real estate. Their brand is quiet and confident.

• The Goal: A platform that felt like a digital art gallery—where the medium disappears, and the work speaks.

• The Execution: We built a custom Next.js system that allows for seamless page transitions. Because there are no page reloads, the user feels like they are navigating a single, fluid application. The result is a site that honors the design in every detail while remaining robust enough to scale with their real estate portfolio.

Case 2: Fonaments – Balancing Weight and Speed

Fonaments is an architectural firm deeply rooted in Mallorcan culture. Their site needed to showcase massive, high-resolution architectural photography without slowing down.

• The Goal: A “heavy” visual experience that feels “light” to the user.

• The Execution: We engineered an advanced image optimization pipeline. The site serves different image sizes based on the user’s device and connection speed, “lazy loading” content only when needed. This allows Fonaments to upload print-quality portfolio images that load instantly on a mobile phone.

Case 3: Kuhlmann & Partner – The Content Workflow

For Kuhlmann & Partner, a distinguished construction firm, the challenge was operational. A beautiful site is useless if the team can’t update it.

• The Goal: A sophisticated project showcase that the internal team could manage without a developer.

• The Execution: We customized the backend to match their specific workflow—Project Status, Construction Progress, Gallery Management. The team simply fills in the blanks, and our code automatically formats it into the pristine layout designed by Positive. It is the perfect marriage of rigid design standards and flexible content management.

The Takeaway: Trust Unlocks Creativity

These three projects share a common thread: Trust.

Because Positive Design knows we can handle complex technical execution, they don’t hold back on their creative ideas. They lead with vision—pushing layouts and interactions—and we handle the infrastructure to make it real.

The result isn’t just a website. It is a digital asset that reflects the premium nature of the brands we serve: intentional, refined, and built to last.

Do you have a design vision that standard platforms can’t handle? Let’s talk about building the engine it deserves.