For abc Mallorca, the Balearic Islands’ premier luxury lifestyle media platform, we provide ongoing specialized development support to enhance their trilingual digital presence. We operated as technical implementation specialists under their IT manager’s leadership, focusing on strengthening their digital infrastructure while maintaining their established editorial workflows.
The technical scope encompassed several sophisticated integrations, beginning with the implementation of a headless architecture that pairs Next.js with WordPress. This setup was particularly crucial for abc Mallorca’s multilingual content strategy, as it needed to seamlessly deliver content in English, Spanish, and German while maintaining consistent performance across all language versions. The Yoast SEO integration required careful configuration to ensure proper indexing and visibility of their extensive lifestyle content library across all three languages.
One of the more intricate aspects of the implementation involved connecting their .NET backend services with the Next.js frontend, particularly for managing their sophisticated email preference system. This integration enables abc Mallorca to deliver personalized content updates to their international readership based on specific interests and language preferences. The responsive design implementation demanded particular attention to detail, ensuring their rich media content and photo galleries maintain their visual impact across all devices while preserving optimal loading performance.
This collaboration demonstrates how targeted technical expertise can enhance a complex digital media platform while respecting established editorial and design systems. Our role as development support allowed abc Mallorca to strengthen their technical foundation while maintaining their position as the authoritative voice in Mallorca’s luxury lifestyle sector.